Mailpost Franchise

This is something that anyone with an email address these days, may hear or say quite often. Why? Well because of the relatively unreliable nature of email delivery systems.

Here is a comprehensive list of what your email message goes through in order to get delivered:

* Virus Checks – The majority of virus (and worms) these days, travel around the internet by way of email messages. In order to protect valuable network systems from being attacked by a virus, most corporate networks and Internet Service Providers employ virus scanners that look for viruses and worms in much the same way that anti virus scans on your desktop computer. Most email server are set up to delete or quarantine any message that tests positive for a virus.

* SPAM filters and the huge growth of SPAM – Everyone hates SPAM! So much so, that people will change their ISP providers or email host to get better protection from SPAM. As a result, companies like AOL and MSN spend tons of money coming up with new ways to provide “better” spam protection to their subscribers to reduce their attrition rates.

* SPAM filtering methods:

Phrase filters – watch what you say! Many email servers use a list of unacceptable, or offensive word and phrase lists and will reject or place the message in a junk folder upon a match, so watch what you say, or your message could be rejected.
Connection Checks – poorly configured email servers can cause loss of messages. This is most likely out of your control (unless you are a server admin), but just be aware that when email servers talk to each other, some are very picky about allowing a connection and may reject it if the source server does not “check out” properly.
Statistical Analysis – this is used to catch some of the techniques used by spammers like many repeated words or a bunch of unrelated words stuffed in the message (usually to try to throw off the spam filters). Your message can become a victim of this if you do something like copy and paste a data file into the body of your message or if you were to insert a data file (like a mail list or spread sheet) into your message, as opposed to attaching the file.
Domain Black Lists – Your ISP does not like your friend’s ISP! – server administrators will use a list of trusted (and sometimes not-so-trusted) domain and/or IP address lists to filter incoming messages. If you happen to be using one of the “bad” service providers, your messages could be dropped. Watch the company you keep!
HTML code checking and filtering – Don’t get too fancy with your Html email messages. Many servers are set up to reject messages that contain certain html code. Especially scripts, deceptive URLs or encoded text.
Discretionary Blocking by email address, domain, or IP block. – Most email server give the admin the power to place a block in their server to deny access to any server or domain of their choosing.
Server Rule Sets – in addition to all of the above obstacles, most email servers can be custom configured with rules that will redirect or delete messages on just about any content that you can think of! A incorrectly coded rule could create a virtual sink hole for messages.

Now, assuming your message gets through all of the above checks, the next pitfall is in the email client program, like Outlook.

* Email Client Rules and Filters – Just like servers can have rule sets that redirect or delete messages, most email client software also has the ability to create custom rules to delete or move messages into a folder. Again, an improperly coded rule could create a black hole for your message.

* Unsolicited Message Filters, or Junk Filters – Most email client software also provides some sort of Junk mail filter, like Outlooks Junk E-Mail filter and add-on filters like SpamAssassin. These filters have become quite reliable, but there is still a small percentage of False Positives that will occur. Your message could fall victim to one of those false positives.

Other pitfalls:

* Standards not adhered to – Although there are sets of standards (RFCs) that software providers and administrators of server are supposed to abide to, the standards are many times loosely adhered to. In fact most email server software gives the admin the option to turn on or off specific RFC features at their will or desire.

* False Positives – virus and spam filters. – Every content filtering technology has a certain percentage of False Positives that are considered acceptable.

* Proprietary Systems – There are many home grown systems out there that are simply poorly written and do not conform to standards.

* The Wild Wild West… everyone configures their systems based on their view, morals and opinions.

* Quotas – Sorry, that mailbox is full – Many service providers will limit the size of your inbox. The reasons for this are obvious… storage costs money.

* Daily Delivery… no so much! – Just because your message got through today, does not mean it will make it tomorrow. Content and virus filters are often updated daily. Also, the little geek behind the server administrators console may decide to add an additional filter or click on a new feature just to try it out (I know, I’ve done it)… again, it’s the Wild Wild West.

Mailpost

In this day and age, safety is of prime concern in relation to the operation of mail rooms. From three-person operations to corporate mail centers, well-developed mail center security procedures can be easily adopted by any mailroom.

From in-house accidents to more menacing outside dangers, businesses rely on a fully functioning mail room, which requires vigilance and organization. To protect your employees and business, consider the following procedures recommended by the United States Postal Service:

General Mail Operation preventative recommendations:

Appoint a Mail Security Coordinator (and an alternate for larger mail rooms)
Organize a Mail Security Response Team, if practical, depending on the size of the mail room staff
Create, update, and review security procedures, disaster plan, and operating plans
Train personnel in policies and procedures relative to mail security (i.e. biological, chemical, weapons, or natural disasters)
Members of the team should be equipped with cell phones/pagers
Publish an After-Action Report or Incident Report after every incident
Have senior management buy-in/sign-off on the company’s mail security procedures

General Safety Procedures for Shipping/Receiving Mail Areas:

Notify internal and external customers, as appropriate, of steps taken to ensure safety of mail
Control limit or access of employees, known visitors and escorted visitors to the mail room with sign-in sheets, badges, and/or card readers
Lock all outside doors and/or prohibit doors from being propped open
Require deliveries to e made in a restricted, defined area
Keep the area for processing incoming and outgoing mail separate from all other operations, as feasible
If a separate processing area is used, it should not be part of the central ventilation system
Discarded shipping/receiving envelopes, packages and boxes should be placed in a covered container and transported to the loading dock for removal.

According to Pitney Bowes, leader in mail and document management, the mail room is the gateway to your company, employees, and customers. They make the following recommendations:

Basic Mail Handling Steps at work or home:

Never accept mail or package deliveries from an unknown person who cannot provide proper identification and proof of employment by the delivery organization
Be alert for and report any mail and packages left unattended

“Red Flag” alerts in identifying suspicious letter or packages:

Packages with excessive postage, using postage stamps as opposed to meter indicia
Address is poorly typed or handwritten and has misspellings
Packages contain oily stains, crystallization or on wrapper or strange odors
No return address
Exceptionally large or lopsided packages
Packages that display evidence of electrical wire or tin foil
Excessive wrapping materials, such as masking tape, strapping tape, or string

If your employees encounter suspicious mail:

Do not handle a suspected contaminated letter or package
Do not shake, bump, or sniff the package
Wash hands thoroughly with soap and water
Notify a company security officer and local law enforcement

Follow Safety Measures in place where you work:

If your facility requires a badge, be sure to have it with you at all times
If you forget your badge when entering, be patient with security officers
Be aware of others entering the building wit you. If they do not have a badge, notify a security officer or manager.

Whether shipping and receiving or mail room employees, safety is also paramount during routine operations as well. The use of correct tools for the job can help eliminate common accidents and injuries. For instance, utility knife box cutters were designed to make the mail room employee’s job more efficient. The enhanced safety features of a good box cutter can prevent contact with fingers. Furthermore, a correctly designed knife will pierce cardboard without damaging carton contents.

Mailpost Organisation

There is a common assumption in our society that technology is makes life easier for us. What I find is that most people have a hard time ‘unplugging’ and become overwhelmed by the interaction technology provides. We are constantly bombarded with information from so many directions I can’t even begin to name them all. I even have a hard time remembering what it was like before cell phones and e-mail….and it hasn’t been that long.

The question than becomes how do you stay connected in a balanced way? I’ve discovered that people have one of two relationships with e-mail. Read on to diagnose yourself and begin your path to peace of mind!

Which e-mail type are you?

Type 1: The Avoider- You put off checking e-mail until you have so many e-mails that it is beyond a 2 hour job to deal with. You basically spend everyday avoiding e-mail.

Symptoms:

1) When people ask you “Did you get my e-mail?” you tell them, “Oh, I haven’t checked my e-mail in ___ days.” You feel either cool or stressed about the unknown items in your inbox.

2) Your inbox is HUGE. You have hundreds or thousands (no I’m not exaggerating) of e-mails in your inbox because when you do check it you just graze over them rather than dealing directly with them.

3) You think about how you ’should’ check your e-mail and you worry about what’s in there that you don’t know about. This the most challenging part because you’ve missed important things in the past.

The solution:

- Face the facts. E-mail is not bigger than you. Tackle it twice as much as you do now. If you check e-mail once a week and it’s a big dramatic, dreaded task, do it more often. The more times you do it, the quicker you realize that email is not a technological monster meant to defeat you.

-Reduce the amount of useless e-mail. When you check it, be sure to mark junk as junk so you get less of it in your inbox and get off of mailing lists that you don’t utilize. If you feel dread when you see a certain e-mail, unsubscribe. If you get unwanted e-mails from a relative that you always delete, gently e-mail them requesting personal e-mails only and no forwards.
-Do an internet spring-cleaning. Schedule a specific time to clear out the build up and unread spam.

Type 2: The Obsessive- Does ‘Crack-berry’ mean anything to you? For those of you who aren’t urbanites, this is a term for people who use a Blackberry and can’t get off of e-mail.

Symptoms:

1) Thoughts of what lurking e-mails are resting in your inbox haunt you throughout the day…but unlike The Avoider, you like the idea and want to check it immediately to quell the rising pressure to read it.

2) You check it every chance you get. You check it when you want to procrastinate, when you get bored, when you are suppose to be paying attention to anything else that is not email.

3) You have multiple e-mail accounts.

The prescription:

-DON’T check your e-mail first thing in the morning. Take care of your self first.

-Go to a café without internet so you can get other work done. (That’s where I am while writing this; I am a self diagnosed Obsessive.)

-Set a timer so you’ll know when it is appropriate to take a break. While being on the information highway is a good thing, it can go beyond the necessary amount of time and you unconsciously get lost. Office mates I had in Santa Cruz used to warn me, “Back away from the computer.”

-Check e-mail two times per day rather than constantly being distracted by the alluring sound notifying you of another email being sent to your computer.

-When all else fails, simply pick up the phone and call someone instead of e-mailing.

Peter Kritas Mailpost

Do you own a window cleaning and weekly washing service? Are your crews operating at a maximum? Do you have spaces in your schedule on certain days? Would you like to add crews and do more business? There are significant customers who currently are not using your services; do you want them to start using your window cleaning services? There is a way you know? How so you ask?

A robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct mail and direct-mail marketing coupon packages for window washing and window cleaning services makes sense to attract new customers and build up your scheduled routes. It is recommended that you send out direct-mail marketing to zip codes within a 15-mile radius of the area you wish to service.

It is smart to concentrate on zip codes that have high net worth individuals and businesses. These direct-mail marketing packages should be sent out three to four times per year. It is unwise to send them out every month as you will be over saturating the area and perhaps even cause concern with current customers who are paying full-price?

Indeed, if you own a window cleaning service or a weekly the window washing service you should consider this in 2006 as an excellent way to advertise and market your business.

Mailpost Peter Kritas

Does direct mail marketing still work? We have the internet, billboards, T.V commercials and sponsorships for bog causes and concerts and events. Do we still need to do direct mail marketing?

Advertising, when done properly, is never a bad thing and is never a mistake. That goes for direct mail marketing as well. The question here is not if you should or should not do it. The question is if you have the capabilities and proper strategy to do it. When making a direct mail marketing campaign, you have to plan it from the first letter and the envelop to the number of paragraphs you have in the letter. Everything needs to be planned out and everything needs a reason behind it.

Start with what you expect from your direct mail marketing campaign. If you don’t have an end goal then you won’t know if you succeeded or not. What are you looking to get from it? What kind of a response are you looking for? If you have a number in mind, where did you base the number on and id it realistic? After you have your goals, set them in order and do the next thing.

You need to determine how long you’ll be spending on this project, how much you’re willing to spend in it and where your resources are coming from. Decide on who does what. You need a design, you need a test run, you need examples or the colors, the look, the text etc. Everything needs to be decided before you start. Who is going to do the mailing for you and how much is it gonna cost you.

Decide what form of mail are you going to send out and does it go with your budget? You have choices of postcards, snap mailers, catalogues, envelop mailers or are you going to send a box with a sample, a CD, a gift of some sort etc. There are so many choices, and after you go through all of them and you’ve made your decisions on everything, then you take the plunge and go for it.

Mailpost opportunities

Below are six simple, practical plans that will enable you to start and build your own money making mail order business. These plan have made money for others, and they will make money for you – If you will REALLY work at them!

PLAN #1 – SELL BIG MAILS. The easiest way to start selling by mail is to advertise and sell “Big Mails”. To get started, co-publish at least three Mail Order Magazines and several ad sheets. Use an ad like this: BIG MAIL – $1.00 – Commission Mailed Free! (Your Name and Address)

When someone sends you $1.00, send him one copy of each magazine, one copy of each ad sheet, and one copy of every commission circular that you have in stock. If you advertise regularly, and fill each order by return mail, you will soon by selling ads and subscriptions, as well as merchandise offered on the commission circulars. You can expand by regularly adding to your list of magazines and ad sheets. There are some dealers who advertise in more than 100 Mail Order Magazines every issue. If you are willing to work, you can do the same thing!

PLAN #2 – SELL DIRECTLY FROM ADS. If you are selling merchandise which is used by Mail dealers and Opportunity seekers, such as rubber stamps, information directories, envelopes, labels, mail order manuals, sample copies of opportunity magazines, etc., you can make money selling them directly from ads in the Mail Order Magazines. If you buy the merchandise in quantity, you can ship orders directly to your customers yourself. Otherwise, you can use the drop-ship method.

To be successful, you must schedule REGULAR FOLLOW-UP MAILINGS to your customers offering more of the same merchandise or items that are closely related to it. Do this consistently, month after month, and you will be amazed at the number of checks you will have to deposit in your bank account!

PLAN #3 – MAKE SALES THROUGH CIRCULAR MAILERS. If you have a good offer – one which really appeals to opportunity seekers – have your printer set up an attractive 3 x 6 circular and then pay circular mailers to mail them for you. Your circular will only pull if it offers something that mail dealers and opportunity seekers want and need.

Ideally, 3 x 6 circulars distributed by circular mailers should offer “leader items”, items which are appealing, useful and priced right (never more than a dollar or two-even less if possible). The purpose of the circular is to attract new, steady customers for your mailing list.

You should plan to make regular mailings to each person who purchases your leader item. It is the REPEAT business which makes Mail Order Profitable.

If you send 200 circulars to mailers every day for thirty days, you will have 6,000 circulars in the mail at the end of the month. If you send 500 a day, you will have 15,000 circulars in the mail at the end of the month! There are mail dealers who rely entirely on circular mailers to find new customers for them. Some of them distribute as many as 100,000 circulars every month!

PLAN #4 – SELLING THROUGH COMMISSION MAILERS. This plan is similar to Plan #3 except that you do not pay mailers to mail your circulars. Instead, you print a good commission ad on the backs of your circulars, leaving a blank space for the commission mailer to rubber stamp his name and address.

The mailer stamps his name on them and includes them in his mailings. When he receives an order for them, he keeps about half of the money as his commission and sends you the other half to drop-ship his order for him. You will probably make a small profit from his sales, but your real profits come from the circulars which he is mailing at no cost to you. This method is a little more complicated than Plan #3, since you have to stock merchandise and fill drop-ship orders – but in the long run, it is cheaper than paying mailers to mail your circulars.

You can give your circulars away free, you can ask mailers to pay their postage for them, or you can run ads in the Mail Order Magazines like this: COMMISSION CIRCULARS! 100 – $1; 500 – $3 We drop-ship for half.

There are literally hundreds of people looking for good commission circulars. This can be a very effective way of building up a very prosperous Mail Order Business – if you have the stamina to work at it!

PLAN #5 – GET PAID FOR MAILING CIRCULARS. Start by studying the mailing rates of other mailers in the Mail Order Magazines and then create a similar ad for yourself. Start small – advertise in lots of 100 and 250. Later, as you gain experience, advertise for circulars in 500 and 1000 lots.

Besides your mailing ad, you should also run an ad like this! BIG MAIL – - FREE! Postage Appreciated.

Soon after your mailing ad appears, you will start receiving small packages of circulars to mail – each with money in them! (Be sure to send a sample mailing to the mailing customer. It is the only way you will get more circulars to mail!) You will also get letters with stamps in them. Use the stamps to mail the circulars which you have been paid to mail.

As soon as you get more requests for Big Mails than you have circulars, increase the number of your circular mailing ads. If you get more circulars to mail than requests for Big Mails, increase the number of your Big Mail ads.

If you stick to your mailing copies of magazines in which you are advertising in your Big Mails, you will sell enough ads to pay for your own advertising. And if you include commission circulars in the Big Mails, your sales from them will be “pure gravy”. Circular Mailers soon learn that there are dozens of ways to make money in this business – if they keep their eyes and their ears open!

PLAN #6 – BECOME A “COMMISSION MAILER”. The first thing you should do is sit down and order SMALL quantities of commission circulars from about twenty or thirty different dealers. Most will charge you about $1.00 per hundred. A few will supply them for just the postage. Once you have done this, order at least one new batch of commission circulars EVERY DAY! (You will find them advertised in the Mail Order magazines or you can buy lists of commission circular suppliers from most dealers.) Also order 100 names of opportunity seekers from two or three different dealers.

It will take two or three weeks for your circulars to start arriving, due to present day third class mail service. As soon as you have about fifteen different circulars, start mailing them. Set a daily quota and stick to it. Five letters a day is 150 letters a month, 33 letters a day is 1,000 a month!

When orders come in, forward the order to the drop-shipper IMMEDIATELY! Then acknowledge the order and let your customer know that his order is being shipped to him direct from the supplier VIA THIRD CLASS MAIL. With your acknowledgment – INCLUDE SOME MORE CIRCULARS! I cannot over stress the importance of this. Your customer likes you and your offers – give him the opportunity to buy something else from you. He is your best source for more business.

Orders will be slow – very slow – in the beginning, but don’t get discouraged. Initially this is a slow business, and the only ones who succeed in it are those who have the patience to persevere.

When you find a customer, send him a new mailing every month for at least three months. (That is why you should be ordering NEW circulars every day!)

Once you find a circular that “pulls” – order more of them. If possible, order them with your names and address PRINTED on them. (They will almost always pull more than rubber stamped circulars.) Eliminate circulars that do not produce orders, but keep mailing the ones that do. Eventually, you will develop a mail order “package” that will be irresistible to your prospective customers.

As your customer list grows, you will soon discover that your mailings will become productive (providing that you mail to your customer regularly). A “customer list” will always pull more than a cold list. Making the first sale is certainly the hardest. Commission mailing is difficult in the beginning. Most beginners do not stick with it log enough to give it a fair chance. If you will stick with it – you can make money mailing commission circulars. It takes determination and a willingness to really work at it!

Mailpost direct marketing

Spam filters play a major role in determining email marketing deliverability. The mail boxes of the recipients will certainly have a spam filter. Several types of filters follow different types of anti-spam technologies to keep the spams out of the inbox. It is a responsibility for the organizations to keep the inboxes free of clutter and hence, you can’t accuse spam filter for not delivering your mail to the inbox. If your email is not delivered to the inbox of the receiver, then understand that there is some problem with the email you send.

You should develop emails that can pass spam filter test. While you can’t ensure that your email passes all types of spam filters, there are a few things that you could follow to escape from spam filters. The subject of your mail is very important. If the subject sounds like spam and has words commonly used in spam mails, then your email will be marked as spam for sure. The content of the mail is also scanned by some spam filters. If the from part and to part contains address that resemble spam addresses, then those mails will be filtered by spam filters.

While developing email marketing campaigns, you should understand various spam filtering technologies and develop emails such that they don’t sound like spam. Mailboxes will direct incoming mails to inbox if the mail seems to be an authenticate one. Hence, more importance should be given for developing emails for the campaign.

Even a perfect email campaign may be considered as spam by certain types of anti-spam filters. In any case, you have to know whether the emails are delivered to your subscribers. Using mail delivery tracking system, you can get information about the places where your emails go. When most of your emails go to spam folders of the recipients, it is time to review your campaign.

Developing emails that are not identified as spam is very important for marketing success. This can be done effectively using mail tracking service, as you will get detailed reports about the spam filtering technologies that blocked your mails.

Mailpost Leadership

Many self publishers, book publishers, entrepreneurs, and home-based and small business owners are in the dark about mailing list rentals — how to order targeted, direct mailing lists – say for a direct marketing campaign, what to look for, and what to beware of. And they often make a few expensive mistakes. The following tips and trade secrets will help you avoid some of these mistakes and help you make better decisions when you seek out quality mailing list services.

First of all, generally, you rent, not buy mailing lists. They remain in the ownership of the mailing list company and are usually not for sale.

Many business owners rent lists but don’t use them right away, which is a mistake. Most lists change considerably in 30 days or less. Some lists, like mailing lists of public libraries, prisons, hospitals, hospital gift shops, elementary schools, high schools, colleges, universities, daily newspapers, TV stations and radio stations will have very few changes. They are fairly stationary so not as likely to move. Bookstore lists, new age bookstores lists, organization lists, specialty lists, MLM lists and business mailing lists may have a high rate of return. To avoid a lot of returns, rent the selected lists just prior to making your mailing.

Be careful about renting any mailing list that goes to individuals: consumer mailing lists, seniors mailing lists, residential mailing lists, homeowners mailing lists and opportunity seekers mailing lists, for example. With 20% of the population moving every year you may get significant returns.

But do expect some returns. As often as we mail using lists, we always get returns (called ‘nixies’ in the trade) from the post office. People move, forwarding orders expire, people expire, post office boxes close, and businesses close their doors.

Mailing list management and upkeep is expensive. It takes a lot of time and labor for companies to compile, add to, clean and mail to their lists and other necessary maintenance. They also use expensive mailing list software programs which can have costly bugs of their own.

To help you plan ahead, before you order your mailing lists, ask when you can expect the order to arrive. This can vary considerably from company to company. Some companies can take up to two weeks or more.

Mailing lists can usually be ordered in at least three formats – peel and stick (pressure-sensitive) labels or Cheshire (18 pound, spreadsheet-size computer paper–less common these days) or on a floppy disk (used less often these days) or CD. You order peel and stick labels if they’re going to be affixed to your mailing piece by hand. Or if you know how to import the lists you can order them on CD. If your mailing house is going to do your mailing they’ll probably prefer the floppy disk or CD – check with them on this before you order.

Mailing houses used to require the Cheshire format instead of peel and stick labels before the advent of computer technology and CD ROM. They have machines that cut the printed Cheshire sheets into labels and glue them to the envelopes. When ordering lists on CD, specify the format you want to use for conversion, usually ASCII comma-delimited. You must know how to import it when you get the disk though. The mailing lists will always be for one-time use only even if they’re on a CD or disk. And some mailing list companies offer instant downloads of lists.

Also if a mailing house is going to do your mailing, they may want the labels to be merged if there is more than one list, or bar-coded, which will save considerably on postage. If you can’t answer their technical questions, have your mailing house call your mailing list rental company to work out the final details.

Consider the cost to mail out your mailing piece. You might want to test a small number on the list first if you have an expensive or heavy package.

When you do mailings First Class, you’ll get returns from the post office at no additional charge. If you mail Third Class (bulk mail), you won’t get returns. They will be tossed out at the post office, UNLESS you’ve printed ‘Return Service Requested’ on the envelope. Then each return (nixie) will cost additional postage (based on first class), or ‘Change Service Requested’ (cost based on piece regardless of weight.) Make sure to check current costs with the post office because they change their rates AND rules periodically.

Always send any nixies back to your mailing list company, even if there aren’t enough for a credit, which is almost always offered. This is a good practice especially if you plan to mail again to the same list soon. They usually have a time limit as to when they can accept the nixies for credit because the lists you rented will become outdated fairly soon.

When you contract to rent a list, some mailing list companies may require a sample mailing piece. This is so the company can determine if you’re mailing a competitive or objectionable piece.

The business of mailing list rentals is based on the honor system to a degree, but this honor system also has a built-in alarm: owners protect their data by planting decoy names (seeds) in the mailing lists they rent. If a renter contracts to use a list on a one-time basis and uses it a second time, the decoy will receive the unauthorized mailing and report the misuse to the list owner. The decoys are often friends or relatives of the staff of the companies. Also, many mailing list companies employ companies that specialize in tracking or monitoring mailings to detect any misuse. Since decoys are different for each list order, the renter who abuses a contract is easy to trace.

Mailing lists are protected by copyright and trade secret law. Any violation of a list agreement is strictly upheld by the courts. Once a list rental contract has been broken, the list owner has legal recourse to sue for compensatory and punitive damages. Punitive damages could amount to as much as three times the value of the list and more.

All list owners have good reason to be so protective of their data. List rental is a multibillion-dollar business. There are literally thousands of lists available for rental in the United States alone.

If all else fails, you can enlist the help of a mail list broker. Brokers usually collect their fees from the mailing list company. Check this out first.

In any case caveat emptor! In any case you can reap rewards handsomely from sending out fliers, press releases, press kits, review copies of books and other materials via the direct mailing lists you choose.

These tips and trade secrets should help self publishers, book publishers, entrepreneurs, home based or work-at-home and small business owners make better decisions when working with mailing lists, mailing list rentals and mailing list companies.